Today’s topic is Storytelling!
A big hype in marketing and truly so!
Whenever you are working on Corporate Wellness, which is in its essence “Culture Change” then it’s all about sharing success stories.
In order to share how a Corporate Wellness story can look like…
I share the story of the exact 29 steps in which we create healthy corporate cultures.
Learn exactly how to roll out your Corporate Wellness program in full detail in this article.
Read the full script here below (you can implement it yourself!)
“If you can visualize it, you can do it”
How it works… Feel it. Live it!
© Griet Vandenhouweele. Moov-IT BVBA. 2018-2025
If you want to re-use this text, drop us an email email@example.com and we’ll gladly collaborate!
Hi, welcome to this annual approach for successful Community Building!
We will discuss topics to create YOUR dream job and create
community in your company. We will be discussing five topics.
1) Your role, how do you feel, who do you want to be? Do you want to be
the strategist or do you want to implement all of it and have the contact with
the end users, customers?
2) Step two, the target groups. How is your community buildup? Is it within
your company is with clients? Who are the target groups and what are each
of their needs?
3) A third part will be about the message and the timings. To get a
community alive, to get more than 80% of the people you would like to
target to join, you want to have clear messages. This will be determined in the third part, the message. You’ll
choose a theme, which can be a sport, which can be nutrition, which can be
about health. And then you start creating your unique challenge. A
challenge is a marketing campaign with four newsletters that will be sent out
to your target group. You determine the timings when each message will be
sent and you make an annual plan.
4) And the next part is to pitch it. Being able to pitch it means you need to have
a business case. Each of the participants needs to find a win, needs to be
a benefit of all of them. So you’ll first make a business case for each target
group, meaning your decision makers, the person sponsoring the project top
down, everyone who has to make decisions top down who can be, in a
company this can be team leads or in your community this can be teachers
who already hosting healthy sessions. And then you have ambassadors,
which we saw in the roles, in the target groups. Ambassadors are people so
passionate about sharing their passion. They also need to have a win, appreciation.
Wins can be in time, in energy or in financial benefits. Or it gets creative.
5) Pitch So once you have all of this together you know what your role is, strategic or
implementing or both. Once you know your target groups clear, who am I
working within my community to get this alive, once you know your
message, the topic you work on, the timings, you will send out
communication. Once you know the business case, the value in time
investments and financials and in energy, and you’ve pitched it to your
project sponsors, you’re ready to go. This is when you’re ready to go to
! level one. At this moment you’ll have a budget. A budget for your time, all
stakeholders their time and financials and energy. This will flow.
1. In level one, we’re going to discuss the four main challenges (based on research from Harvard business review), why it can
be a challenge to create a community in the long term. So we’re going to give
you the four key benefits that will make sure you’ll get that community going.
2. The next step is going to be talking about a bit more in-depth about the
bealth topics and the teams, the four marketing campaigns you’ll be sending out.
How do you make them? It’s going to be about making a quiz, making a self-test
and we’re going to talk about the psychological model of behavior change.
3. In the third part of level one, creating the strategy, you’re going to get
everyone along because communication is key. It’s often forgotten but it’s
the most important part. Meet up with everyone, in person, via Skype, get
them together. All the stakeholders. Talk with all ambassadors, get them to
co-create, talk with all the community managers. And the decision makers,
keep them in the loop. Make sure the business case is staked.
4. The next step is you’re going to go to the second level and you’re going to
start implementing these beautiful health campaigns in companies or in your
community. The first step in the second level is going to be creating
bottom up. You don’t want to create anything which has no need. So
you’re going to be talking to your stakeholders. You’re going to go deeper
into the messages you’ll be sending through your marketing campaigns.
5. You’re going to get a project team who’s going to help you about
insurances, about facilities, about materials. You’ll need a lot to have the
community fully supported.
6. And then you’re going to go to co-creation with your end users, ask
your customers what they need before you make anything. So this is called a
7. You’re going to go to the next step, the top-down approach. In this top-down
the approach, you’ll talk to your decision maker, the one giving the budgets
and your time, who gave you this assignment. Maybe it’s yourself, maybe it’s
your boss, maybe someone else. Doesn’t matter. They all need to see the
business case. So you make your guidelines for your CEO. You’ll make
sure everything is discussed so all the barriers, all the resistance can be talked
about and some basic house rules can be set up.
8. The next step is to know with your project team and get inspiration
templates. People like to have some help. If you want to get people to start
climbing or yoga or healthy food, give them examples of how they can do it.
Make it easy. Give ready-made products to everyone in the community.
9. And then talk to the top down, team leads, community leaders, just
make sure this business case is still ready. Show them the business cases, talk
to them about it and ask for their resistance. Take away all resistance before
you start. Get everyone in one line, one mission, one vision.
10. And then talk to your community and/or communication leaders.
Community leaders who will be guiding top down is going to be the, who
are going to make the rules, the house rules, which is really important to
create safe spaces for this connection to happen.
11.The next step is super exciting. You’re going to go in action. You will be
preparing the launch of your first marketing campaign. Make sure
everyone gets the communication materials, whatever way works best for
your community, whether it’s fliers, whether it’s a digital approach. Move It
can help with all of the steps, especially this one.
12. And then the second thing will be the launch. Maybe you’ll be talking
about tension release. Maybe you’re going to be talking about integrating
healthy habits at work. You decide on your messaging.
13. Then you’re going to check with your corporate wellness manager
or community managers. I talk about corporate wellness managers
when it’s in companies, community managers when it’s outside of
companies. It’s a different structure. Get them to stay motivated because it’s
going to be hard working with people who try something new. There’s always
resistance. That’s a learning process.
14. The launch then gets some reporting on the first campaign.
15. – 17. Now you’re going to launch into your next three campaigns. It’s
going to go very easy and you’re just going to sit back and relax and see it
happen and see the pictures, see everything load up.
18. To go to step five, the long term, you will be doing a co-creation with
corporate wellness managers to see whatever you’ve done in the four
marketing campaigns, how can we keep it going? What was the best you
want to do and keep going with it?
19. You’re going to make a six-month plan, help with organizing. New ideas
will have come.
20. Again, make it easy, create a product. Make it easy and help to organize.
21. Onboard new people. If there are new people in the community how will you
get them in? What are the steps?
22. Make it fun and add gamification to it. You’ll learn about examples we
use in our tools to use gamification and get the community going.
23. See how you can find new ambassadors as they are the key to creating
healthy corporate cultures.
24. And get an annual report. This is the end of the success of your community
story. Enjoy and we’re going to guide you through it every step of the way.
But this is important so you have a huge vision of where it’s going.
Want more? Book a strategy session with us: mail firstname.lastname@example.org