In this section, you will learn about the Pioneers, Supporters, and Ambassadors who have helped shape Moov-IT into what it is today. You will also see the positive impact we have made through our co-created wellbeing actions with our employees and inhabitants through real-life case studies.


The Company 

The Colruyt Group is a Belgian family-owned retail corporation that has grown over three generations into a retail group with nearly 33,000 employees active in three countries.

Colruyt invests in creating healthy work cultures, stimulate networking based on passions, and on healthy work practices.

Moov-IT shares Colruyt’s values of innovation, a bottom-up approach, a holistic vision, practicality, and structure.

Colruyt values its employees, recognizes their potential, and provides opportunities for growth.


The Colruyt Group, in the context of their CAO 104 “Employability” initiative, wants to focus on “Balanced Nutrition” with a focus on variety and moderation. The project aims to target all Colruyt Group employees, not just those over 45 years old.

The project will run for 3 years, during which time the Colruyt Group will implement one pilot action for each target group.

The goal of the project is to reduce absenteeism and save (amount left out) EUR in 3 years. However, the Colruyt Group is primarily motivated by its role as a responsible employer and its primary goal is to provide every employee with the information and resources to increase their awareness of nutrition based on the ATKAR model.

A project team was established in September 2017 with stakeholders from various departments.

Moov-IT is being asked to help with questions related to measurement, long-term effectiveness, approaches for different target groups, and building a concrete roadmap for the 3-year pilot period.


For Colruyt, we offered a process that included

  • a project team buy-in pack
  • external consulting
  • and a tailor-made project plan.

We provided support on a weekly basis, as well as training for ambassadors, corporate wellness managers, and managers.

We also created a knowledge pack with quizzes and self-tests, and an activity pack with nutritional templates and a manual.

We offered corporate wellness support during activities and provided communication materials, including invitation emails, briefings, posters, and motivation emails.

Finally, we provided feedback and reporting to store managers, as well as atmosphere reporting.

Moov-IT is pioneering a strategic approach to corporate wellness and offers opportunities for learning and development.  Moov-IT specializes in helping organizations, cities, teams, and individuals improve their health and handle change through strategy analysis, implementing business processes, internal marketing campaigns, coaching, training, and workshops on various wellbeing themes.

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