Your need visitors, viewers on your digital media to move people through the process of behavior change. They need to see you, realise if it is for them. Get excited by the content, wanting to be part of this community. Then prepare and ACT, until they become ambassadors and sales people for (their own) wellbeing and by this for everyone’s wellbeing.

 

Here’s 4 metrics to measure engagement rates with a simple case.

METRIC 1:  What is the Engagement level of your Wellbeing website?
How long do customers stay on?
On one of our websites, average session duration is 6 minutes. Which is great. It’s an Honour to have busy professionals invest 6 minutes ( on average) on our website. 
 
Compare to industry standards being 2-3 minutes. For us that’s a 300%-200% score.✅
 
With human attention span declining, further created to app gamification like Tiktok or Instagram Reels, where users’ brain gets used to zapping smoothly, keeping customers on your website engaged through valuable information is key. ‘Human attention span has been declining slowly, from 12 seconds in 2000 to 8 seconds in recent years and is the biggest challenge for marketeers’

METRIC 2 ‘Bounce rates’. Is your info what customers are after?

‘As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent.
 
41 to 55 percent is roughly average.
 
56 to 70 percent is higher than average, but may not be cause for alarm depending on the website.
 
Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.’
 
Make your wellbeing content FUN AND ENGAGING
We are at 36.1% ✅

 

 METRIC 3: Number of visitors: 21 visitors

Quantity is less important, it is more about the quality of leads.

We send newsletters to our target group of business executives globally.

100% of our traffic is direct. So we know that at least 50% – 75% of these 21 visitors or Ceos or business professionals.

We also know that we need 1-5 phone calls for 1 new corporate to work with us for projects that provide them 250k-1mi revenue per year and us 50k-100k. Our first goal at Moov-IT is quality audiences.

Build great foundations first, then do more of that and scale. 

Request a free audit of your wellbeing website

METRIC 4:  Sessions

We want our fans to come BACK!
 
Each user on average did 2 sessions.
 
A session is a group of user interactions with your website that take place within a given time frame.
 
For example a single session can contain multiple page views, events, social interactions, and ecommerce transactions.
Free audit of your wellbeing website

To get to 80% engagement rates, you will need multiple online community building tactics and metrics.

Instead of starting to build your website from scratch, Moov-IT has a unique community platform that can be launched for you in just 10 minutes! All YOU need to do is take pictures of healthy habits in your company or city, request extra inspiration templates from the Moov-IT Team and connect the ambassadors to the platform. Things you are already doing!

You will get ultra clean reporting, will know what to focus on and have clear business results for your next Management meeting. Well done!

Book a Demo