Your need visitors, viewers on your digital media to move people through the process of behavior change. They need to see you, realise if it is for them. Get excited by the content, wanting to be part of this community. Then prepare and ACT, until they become ambassadors and sales people for (their own) wellbeing and by this for everyone’s wellbeing.
Here’s 4 metrics to measure engagement rates with a simple case.
METRIC 1: What is the Engagement level of your Wellbeing website?
How long do customers stay on?
METRIC 2 ‘Bounce rates’. Is your info what customers are after?
METRIC 3: Number of visitors: 21 visitors
Quantity is less important, it is more about the quality of leads.
We send newsletters to our target group of business executives globally.
100% of our traffic is direct. So we know that at least 50% – 75% of these 21 visitors or Ceos or business professionals.
We also know that we need 1-5 phone calls for 1 new corporate to work with us for projects that provide them 250k-1mi revenue per year and us 50k-100k. Our first goal at Moov-IT is quality audiences.
Build great foundations first, then do more of that and scale.
METRIC 4: Sessions
To get to 80% engagement rates, you will need multiple online community building tactics and metrics.
Instead of starting to build your website from scratch, Moov-IT has a unique community platform that can be launched for you in just 10 minutes! All YOU need to do is take pictures of healthy habits in your company or city, request extra inspiration templates from the Moov-IT Team and connect the ambassadors to the platform. Things you are already doing!
You will get ultra clean reporting, will know what to focus on and have clear business results for your next Management meeting. Well done!